Throughout the Fall 2015 semester, I managed a team of eight to provide branding consultation services for Seldom Seen, an SF-based men and women's apparel company sourcing a highly curated collection of urban prep essentials.
Directors: Kai Ridenoure and Nathaniel Ventura
Team Members: Kloey Battista, Brian Choi, Cassidy Hsieh, Aisha Joshi, Noa Taieb, Joe Wilson
Fall 2015 Brand Book
For our final deliverable, we constructed the 46-page brand book below. Along with my co-director, I oversaw the entire process from conceptualization to implementation, project management and task delegation, multiple rounds of edits and the compilation of the final product.
We also worked on redesigning the website, creating new image assets, designing new packaging and business materials, assisting with preparations for the launch of their first brick-and-mortar-store, and implementing new email & social media marketing campaigns.